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Saturday, January 3, 2009

Search Engine Optimization

Search Engine Optimization is all the rage right now. But, what is it?

Search Engine Optimization (SEO) is the process of coding your website in a such way that it is most easily found by search engines. However, many people include website promotion into the definition of SEO.

Web4u Web Design of Peachtree City Georgia divides SEO into three major categories.

  1. 1. Coding Optimization - editing the actual code of the website to appeal to the appropriate search keywords. Some examples of coding related categories include page titles, description tags, alternate image tags, page organization, site maps, heading text, paragraph text, reliable content, and search engine registrations.
  2. Organic Optimization - promoting the site via blogs, news articles, personal contacts, forum discussions, and other natural means of web site promotion. The natural incoming traffic to the website impresses search engines and improves search ranking.
  3. Pay Per Click Promotion - You can pay for a link to your website to appear in search results in the sponsored results section. This is not a bad idea, as you only pay when people actually click on your link. You can set your monthly budget for this kind of promotion.
A combination of all 3 Search Engine promotion and optimization categories will yield the best results. Web4u Web Design of Peachtree City, Georgia offers services in all three areas.

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